Which of the Following Is NOT an Action a Consumer

Which of the following is NOT an action a consumer may utilize to reduce dissonance?

A) increase the desirability of the brand purchased
B) decrease the desirability of rejected alternatives
C) decrease the importance of the purchase decision
D) reverse the purchase decision (return the product before use)
E) increase the importance of alternatives that were not considered in the purchase initially

Correct Answer:

Verified

Unlock this answer now
Get Access to more Verified Answers free of charge

Access For Free