When Brandon Begins His Presentation, the Audience Doesn't Know Him

When Brandon begins his presentation, the audience doesn't know him and has no basis for assuming he is competent. However, during his presentation Brandon gains the trust and respect of listeners because he has good research and clear organization. The increase in Brandon's credibility during the presentation is due to __________ credibility.

A) derived
B) initial
C) terminal
D) authority-based
E) assumed

Correct Answer:

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