Danny Is an American Whose Company Has Sent Him to Handle

Danny is an American whose company has sent him to handle a business deal in Japan. While he is there, Danny's host offers him unfamiliar foods, refuses to make prolonged eye contact, and bows frequently. Danny thinks the food and frequent bowing are weird and that refusing to make eye contact is rude. In his mind, the way things are done in the United States is the "right" way. What tendency is Danny exhibiting?

A) racism
B) individualism
C) ethnocentrism
D) collectivism
E) culturalism

Correct Answer:

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