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Phrases Such as "Do It Now" and "Act Today" Should

Question 20

Multiple Choice

Phrases such as "Do it now" and "Act today" should be used to urge immediate action because


A) readers prefer the commanding tone of such words.
B) they emphasize the we-viewpoint.
C) readers expect these words in all sales messages.
D) a persuaded reader may otherwise put off a purchase.
E) they help readers understand how to make a purchase.

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