Essay
Market Pulse Research has conducted a study for Lucas Furniture on some designs for a new commercial office desk.Three attributes were found to be most influential in determining which desk is most desirable: number of file drawers,the presence or absence of pullout writing boards,and simulated wood or solid color finish.Listed below are the part-worths for each level of each attribute provided by a sample of seven potential Lucas customers. 
Suppose the overall utility (sum of part-worths)of the current favorite commercial office desk is 50 for each customer.What product design will maximize the share of choices for the seven sample participants? Using Excel,formulate and solve this 0-1 integer programming problem.
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