An Airline Company Creates Two Types of Emergency Pamphlets

An airline company creates two types of emergency pamphlets. One pamphlet contains only written instructions. The other contains written instructions and images. After surveying their passengers, the airline company found that passengers' recall of the information was higher for the pamphlet that featured written instructions and images. Which of the following best explains this phenomenon?

A) syntactic indeterminacy
B) indexicality
C) iconicity
D) picture superiority effect

Correct Answer:

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