Multiple Choice
Over time, the characteristics of a celebrity become associated with the brands the celebrity endorses. Thus Dwayne Johnson's physical strength might "rub off" on a product, such as a Chevy pickup. This phenomenon is known as:
A) osmosis
B) trickle down credibility
C) meaning transfer perspective
D) credibility creep
Correct Answer:
Verified
Correct Answer:
Verified
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