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Petty and Cacioppo's ELM Postulates That There Are two Routes

Question 317

Multiple Choice

Petty and Cacioppo's ELM postulates that there are two routes to persuasion:


A) a pure route, and a borderline route
B) an ethical route, and an unethical route
C) self-persuasion and other persuasion
D) a central route, and a peripheral route

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