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  2. Topic
    Business
  3. Study Set
    Marketing International
  4. Exam
    Exam 2: Developing and Implementing Marketing Strategies
  5. Question
    The Most Important Component of Customer Relationship Management Is
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The Most Important Component of Customer Relationship Management Is

Question 2

Question 2

Multiple Choice

The most important component of customer relationship management is


A) technology.
B) profits.
C) sales.
D) share of an individual customer's purchases.
E) relationships with customers.

Correct Answer:

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