Multiple Choice
The following are all guidelines for questionnaire construction that support ethical marketing research except to
A) allow the interviewer to introduce him/herself by name.
B) indicate that this is a marketing research project.
C) explain that no sales will be involved.
D) state the likely duration of the interview.
E) keep the name of the research company confidential.
Correct Answer:
Verified
Correct Answer:
Verified
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