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    Exam 5: Marketing Research and Information Systems
  5. Question
    A Survey Question That Requires a Yes or No Answer
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A Survey Question That Requires a Yes or No Answer

Question 44

Question 44

Multiple Choice

A survey question that requires a yes or no answer is called a


A) qualifier.
B) multiple-choice question.
C) 50-50 question.
D) dichotomous question.
E) bimodal question.

Correct Answer:

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