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AOL Time Warner Uses Its Sales Reports Broken Down by Geographic

Question 4

Multiple Choice

AOL Time Warner uses its sales reports broken down by geographic regions as part of its marketing research to determine which markets are most rapidly adopting high-speed Internet connections.In this example,AOL Time Warner is using


A) internal sampling.
B) internal primary data.
C) external secondary data.
D) external primary data.
E) internal secondary data.

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