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Marissa Goes to Target to Purchase School Supplies for Her

Question 210

Multiple Choice

Marissa goes to Target to purchase school supplies for her two children.As she is approaching the check-out counter,she sees a vase she just has to have and buys it immediately.Marissa's purchase of the vase is an example of


A) limited problem solving.
B) impulse buying.
C) routinized response behavior.
D) addictive consumption.
E) situational involvement.

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