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    Marketing International
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    Exam 7: Business Buying Behavior
  5. Question
    When the Requirements Associated with a New-Task Purchase Are Changed
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When the Requirements Associated with a New-Task Purchase Are Changed

Question 47

Question 47

Multiple Choice

When the requirements associated with a new-task purchase are changed the second or third time,this is called a ____ purchase.


A) modified rebuy
B) continued new-task
C) contractual
D) straight rebuy
E) negotiated rebuy

Correct Answer:

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