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Transamerica's Pyramid-Shaped Building in San Francisco Is Used to Symbolize

Question 71

Multiple Choice

Transamerica's pyramid-shaped building in San Francisco is used to symbolize strength,security,and reliability.This type of promotion is designed to address the ____ characteristic of services.


A) intangibility
B) perishability
C) heterogeneity
D) inseparability
E) customer service

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