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When Hershey Dark Chocolate Kisses Were Introduced, Hershey Promoted Directly

Question 131

Multiple Choice

When Hershey Dark Chocolate Kisses were introduced, Hershey promoted directly to consumers and told them to ask for the product at their favorite stores. This is an example of a ____ policy.


A) reseller promotional
B) push
C) customer promotional
D) pull
E) channel promotional

Correct Answer:

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