Multiple Choice
Why should a benchmark statement be included in advertising objectives?
A) Shareholders want to see where a company is in relation to competition.
B) It is useful in determining whether retailers have increased their sales over the year.
C) It gives an indication of how the advertising message is best presented.
D) Without a reference point, it is difficult to determine to what degree objectives have been accomplished.
E) Objectives become more easily attainable when such a statement is included.
Correct Answer:
Verified
Correct Answer:
Verified
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