Use the Following to Answer the Questions

Use the following to answer the questions.
Suppose that Ray-Ban is considering a new line of sunglasses that would be sold in major department stores.The new line would be positioned as a more distinctive brand than the typical glasses sold through department stores,and would be priced higher than other brands in the store,but a lower price line than the current Ray-Ban lines that are sold through more selective stores.In determining the price for this sunglass line,Ray-Ban wants to gather information about all brands sold in department stores and about customers' perceptions of those brands.
-Refer to Scenario 20.1.Ray-Ban's plan of gathering information about the other brands sold in department stores,including their prices,would most likely be used in a ____ basis for pricing.

A) Cost
B) Competition
C) Demand
D) Customer
E) Market

Correct Answer:

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