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The Decision of Macy's to Use Even Prices Such as $60

Question 65

Multiple Choice

The decision of Macy's to use even prices such as $60 for a Ralph Lauren Polo shirt is an application of odd-even pricing,and even prices are often used to


A) give a product an upscale or exclusive image.
B) show customers products are priced based on tradition.
C) coordinate efforts with a promotional campaign.
D) indicate prices have been cut to the last penny.
E) facilitate comparison to competitors' prices.

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