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Harley-Davidson Sponsors the Harley Owners Group (H

Question 79

Multiple Choice

Harley-Davidson sponsors the Harley Owners Group (H.O.G.) worldwide clubs,which gives Harley owners "an organized way to share their passion and show their pride." This is an example of which of the following?


A) A frequency marketing program
B) A basic customer relationship
C) A club marketing program
D) A partner relationship
E) A structural benefit provided for top customers

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