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    Principles of Marketing Study Set 2
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    Exam 14: Communicating Customer Value: Integrated Marketing Communications Strategy
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    Which Promotional Tool Is Described as Nonpublic,immediate,customized,and Interactive
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Which Promotional Tool Is Described as Nonpublic,immediate,customized,and Interactive

Question 50

Question 50

Multiple Choice

Which promotional tool is described as nonpublic,immediate,customized,and interactive?


A) Segmented advertising
B) Sales promotion
C) Direct marketing
D) Brand contacts
E) Public relations

Correct Answer:

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