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    Principles of Marketing Study Set 2
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    Exam 14: Communicating Customer Value: Integrated Marketing Communications Strategy
  5. Question
    If the Audience Is Highly Educated or Likely to Hear
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If the Audience Is Highly Educated or Likely to Hear

Question 118

Question 118

Short Answer

If the audience is highly educated or likely to hear opposing claims,or when the communicator has a negative association to overcome,then a(n)________ argument is more likely to be effective.

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