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    Principles of Marketing Study Set 2
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    Exam 14: Communicating Customer Value: Integrated Marketing Communications Strategy
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    Marketers Using Humour in Their Messages Claim That They Attract
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Marketers Using Humour in Their Messages Claim That They Attract

Question 34

Question 34

Short Answer

Marketers using humour in their messages claim that they attract more attention and create more loyalty and belief in the brand.This type of message is called a(n)________ appeal.

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