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    Principles of Marketing Study Set 2
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    Exam 14: Communicating Customer Value: Integrated Marketing Communications Strategy
  5. Question
    ______________ Is One of the Five Major Promotion Tools Used
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______________ Is One of the Five Major Promotion Tools Used

Question 9

Question 9

Short Answer

______________ is one of the five major promotion tools used to build a positive corporate image and to handle unfavourable stories and events

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