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    Principles of Marketing Study Set 2
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    Exam 18: Creating Competitive Advantage
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    Bill Has Just Received a Promotion Within His Company
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Bill Has Just Received a Promotion Within His Company

Question 58

Question 58

Short Answer

Bill has just received a promotion within his company.As the western regional manager in charge of British Columbia,Alberta,Saskatchewan,and Manitoba,he wants to initiate a new competitive marketing strategy.He should start with ________.

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