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What Is the Recommendation by the BCG Matrix for a Star

Question 27

Multiple Choice

What is the recommendation by the BCG Matrix for a star?


A) It should be divested as soon as possible.
B) It should be "milked" as much as possible with only limited additional resources devoted to it.
C) The firm should greatly invest in it to fuel additional growth.
D) Additional analysis is necessary to decide whether or not additional resources should be channeled its way.

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