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  3. Study Set
    Management Study Set 2
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    Exam 7: Strategic Management
  5. Question
    According to the BCG Matrix, a Business Unit That Is
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According to the BCG Matrix, a Business Unit That Is

Question 73

Question 73

Multiple Choice

According to the BCG Matrix, a business unit that is both low in market share and low in market growth is a


A) cow.
B) star.
C) question mark.
D) dog.

Correct Answer:

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