Solved

One of the Most Common Forms of Segmenting Consumer Markets

Question 135

Multiple Choice

One of the most common forms of segmenting consumer markets uses characteristics such as age, income, household size, and/or ethnic group. This is known as ______ segmentation.


A) geographic
B) demographic
C) end-use
D) psychographic

Correct Answer:

verifed

Verified

Unlock this answer now
Get Access to more Verified Answers free of charge

Related Questions

Q3: Developing and maintaining long-term,cost-effective exchange relationships with

Q39: Explain the three segmentation methods used by

Q106: Primary data refer to data collected firsthand

Q130: Business moved from production orientation to sales

Q132: Charlotte wants to purchase a new printer

Q133: Dividing a market into similar groups on

Q134: Form utility refers to the location where

Q138: Differentiate between frequency marketing and affinity marketing

Q139: Complete the following using the terms listed

Q144: Ida works on creating ways to ensure