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​Samantha Offers Special Discounts for Customers Who Order Her Jewelry

Question 117

Multiple Choice

​Samantha offers special discounts for customers who order her jewelry online instead of buying it at her shop in the mall.Her business partner,Julie,challenges this approach.What point(s) does Julie make?


A) ​Samantha is creating unhealthy competition among the company's own products.
B) ​The general trend in marketing is to standardize pricing across channels.
C) ​Online discounts will undermine the brand image more than in-store discounts.
D) ​Few jewelry buyers are multichannel shoppers.
E) ​The most profitable retailers are those that focus on luring buyers to their physical stores.

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