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    Contemporary Marketing Study Set 3
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    Exam 18: Personal Selling and Sales Promotion
  5. Question
    Taking Steps to Determine That a Potential Customer Has the Need
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Taking Steps to Determine That a Potential Customer Has the Need

Question 127

Question 127

True/False

Taking steps to determine that a potential customer has the need, financial capability, and authority to make a purchase is called canvassing.

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