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    Contemporary Marketing Study Set 2
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    Exam 16: Integrated Marketing Communications, advertising, and Public Relations
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    Banners Have Evolved into a More Target-Specific Technique for Internet
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Banners Have Evolved into a More Target-Specific Technique for Internet

Question 56

Question 56

Multiple Choice

Banners have evolved into a more target-specific technique for Internet advertising with the advent of:


A) pop-ups.
B) interstitials.
C) missiles.
D) advergames.

Correct Answer:

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