Match Each Item with the Correct Statement Below

Match each item with the correct statement below.
-_____ is the amount a retailer adds to the cost of a product to determine its selling price.

A) stock-keeping unit (SKU)
B) markup
C) markdown
D) retail convergence
E) scrambled merchandising
F) atmospherics
G) broker
H) general merchandise retailer
I) category killer
J) rack jobber
K) supercenter
L) auction house
M) specialty store
N) retailers
O) mass merchandiser
P) truck jobber
Q) direct marketing
R) drop shipper
S) planned shopping center
T) wheel of retailing

Correct Answer:

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