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Procter & Gamble Has Over 50 Leadership Brands and Produces

Question 153

Multiple Choice

Procter & Gamble has over 50 leadership brands and produces many products that are sold worldwide.Which of the following is most likely to be true in the event of the company adding a new and different product in its household care category?


A) It would decrease P&G's product mix width.
B) It would increase P&G's product mix consistency.
C) It would increase P&G's product mix length.
D) It would decrease P&G's product mix depth.

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