Match Each Item with the Correct Statement Below

Match each item with the correct statement below.
-_____ are marketing efforts that connect directly with existing and potential customers through nonmainstream channels.

A) strategic alliance
B) relationship marketing
C) cobranding
D) frequency marketing
E) value chain
F) database marketing
G) exponential smoothing
H) customer relationship management
I) trend analysis
J) internal customers
K) comarketing
L) quick-response merchandising
M) affinity program
N) lifetime value of a customer
O) Delphi technique
P) national account selling
Q) transaction-based marketing
R) customer churn
S) buzz marketing
T) grassroots marketing

Correct Answer:

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