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Which of the Following Represents a Problem Associated with the Use

Question 155

Multiple Choice

Which of the following represents a problem associated with the use of customer relationship management (CRM) programs?​


A) ​some employees such as sales representatives are reluctant to use CRM systems
B) ​it is difficult to measure the results of a CRM program
C) ​CRM programs rely on decentralized data
D) ​CRM programs reduce the customer's level of empowerment

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