Rachel,an Advertising Executive,shops for Clothing at a Trendy Store in Town.The

Rachel,an advertising executive,shops for clothing at a trendy store in town.The sales clerk shows her the latest styles in bright prints and bold colors.Although these are the styles worn at her office,she rejects them and purchases traditionally formal clothes in neutrals and black.Rachel's decision is most likely driven by _____ factors.

A) impersonal
B) interpersonal
C) personal
D) institutional

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