Multiple Choice
Bristol-Myers Squibb,a large pharmaceutical company,has developed a campaign featuring Lance Armstrong promoting their development of cancer drugs.The campaign has a slogan,"Together We Can Prevail." This marketing strategy is being used by the company to satisfy ____ needs in the Maslow's hierarchy of needs.
A) esteem
B) safety
C) self-actualization
D) physiological
Correct Answer:
Verified
Correct Answer:
Verified
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