Multiple Choice
Because Colgate owns patent number 5,547,091, only Colgate sells toothpaste with a flip-top cap, while others use the more traditional screw top. A patent probably wasn't a necessary incentive for Colgate to develop the flip-top cap, so why did it patent the cap?
A) to decrease the marginal cost of production
B) to establish market power
C) to decrease fixed costs
D) to increase consumer demand for toothpaste
Correct Answer:
Verified
Correct Answer:
Verified
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