Loyalty Plans Offered by Booksellers Can Be Viewed as a Form

Loyalty plans offered by booksellers can be viewed as a form of:

A) a public good because everyone benefits from its use.
B) contract manipulation, charging prices that mimic monopolies.
C) price discrimination, offering lower prices to people that are more price sensitive and higher prices to everyone else.
D) a price ceiling, creating an artificial shortage of top-selling books.

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