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Hybrid Channels Differ from Dual Channels in That Hybrid Channels

Question 7

Multiple Choice

Hybrid channels differ from dual channels in that hybrid channels:


A) have one tier of distributors and resellers.
B) use a single channel to enhance sales performance in a foreign market.
C) are based more on cooperation and partnership.
D) lead to conflicts if disagreements arise as to who is to handle a specific customer.

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