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When Terminal Inc

Question 21

Multiple Choice

When Terminal Inc.,a global heavy-duty vehicle manufacturer,could not cope up with the increasing demand,Next-Engines Inc.seized the opportunity and supplied their heavy-duty vehicles at prices lower than Terminal's.Next-Engines' lower labor costs and extensive R&D facilities allow it to keep its prices lower than Terminal's.Which of the following competitive strategies did Next-Engines adopt?


A) Dodger
B) Extender
C) Defender
D) Contender

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