Essay
Match each of the following terms with the descriptions below by supplying the letter of the correct term.
a. Leasehold
b. Trademark
c. Copyright
h. Noncompete covenant
d. Patent
i. Franchise
e. Customer list
f. Goodwill
g. Software
h. Noncompete covenant
i. Franchise
j. Research and development
___ 1. The amount paid for a business in excess of its fair market value
___ 2. A registered symbol or name to identify a product or service
___ 3. An exclusive right for 20 years to produce a particular product
___ 4. A contract restricting the rights of others to operate in a specific industry
___ 5. A right to occupy land or buildings under a long-term rental contract
___ 6. An exclusive right to sell literary, artistic, or musical works and computer software
___ 7. Capitalized costs associated with computer programs developed for sale, lease, or
internal use
___ 8. A right to an exclusive territory or market
___ 9. A planned search for a new product, as well as pure research
___ 10. Access to the names of subscribers or patrons
Correct Answer:

Verified
1. f
2. b
3. d
4. h
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Correct Answer:
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2. b
3. d
4. h
...
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