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    Marketing Research Essentials Study Set 1
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    Exam 20: A: Managing Marketing Research
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    New Knowledge That Has the Potential to Create Significant Marketing
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New Knowledge That Has the Potential to Create Significant Marketing

Question 11

Question 11

Multiple Choice

New knowledge that has the potential to create significant marketing impact is called:


A) insight.
B) research management.
C) innovation.
D) outsourcing.
E) creativity.

Correct Answer:

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