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    Marketing Research Essentials Study Set 1
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    Exam 10: The Concept of Measurement
  5. Question
    When Participants in a Research Study Are Coded as Either
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When Participants in a Research Study Are Coded as Either

Question 17

Question 17

Multiple Choice

When participants in a research study are coded as either "male" or "female," what type of measurement scale is being used?


A) Ordinal
B) Ratio
C) Nominal
D) Interval
E) Rank-order

Correct Answer:

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