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    Marketing Research Essentials Study Set 1
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    Exam 10: The Concept of Measurement
  5. Question
    A Statement That Specifies Which Observable Characteristics Will Be Measured
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A Statement That Specifies Which Observable Characteristics Will Be Measured

Question 2

Question 2

Multiple Choice

A statement that specifies which observable characteristics will be measured and how they will be measured in order to assign a number to the measurement is called a (n) :


A) validity factor.
B) construct.
C) reliability factor.
D) theoretical definition.
E) operational definition.

Correct Answer:

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