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    Marketing Research Essentials Study Set 1
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    Exam 5: A: Qualitative Research
  5. Question
    When the Focus Group Moderator Lets His/her Own Ideas Influence
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When the Focus Group Moderator Lets His/her Own Ideas Influence

Question 2

Question 2

Multiple Choice

When the focus group moderator lets his/her own ideas influence the group,this illustrates a lack of _________.


A) empathy
B) flexibility
C) observation skills
D) objectivity

Correct Answer:

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