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    Marketing Research Essentials Study Set 1
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    Exam 5: A: Qualitative Research
  5. Question
    A Limitation of Focus Groups Is
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A Limitation of Focus Groups Is

Question 17

Question 17

Multiple Choice

A limitation of focus groups is:


A) the need for multivariate statistical expertise.
B) the length of time they take to implement.
C) the lack of representation of the population of interest.
D) none of the above

Correct Answer:

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