What Is the Best Reason to Listen to a Prospect's

What is the best reason to listen to a prospect's objections carefully before responding?

A) The prospect may not understand the difference between listening and hearing.
B) The Golden Rule of Selling emphasizes the importance of listening.
C) Timing and listening are critical to achieving short-term sales goals.
D) The salesperson could answer the wrong objection.
E) Many objections are practical ones.

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