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    Exam 15: Strategy Formation, Strategic Control and the Balanced Scorecard
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    The Balanced Scorecard Is Said to Be 'Balanced' Because It
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The Balanced Scorecard Is Said to Be 'Balanced' Because It

Question 116

Question 116

Multiple Choice

The balanced scorecard is said to be 'balanced' because it measures:


A) internal and external objectives.
B) short-term and long-term objectives.
C) financial and non-financial objectives.
D) All of these answers are correct.

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