​Marketers Must Understand a Target Group's Culture If They Hope

​Marketers must understand a target group's culture if they hope to be construct an effective marketing mix for the target group. Culture is the accumulation of values, customs, beliefs and knowledge the target group possesses. Culture includes tangible items such as _____________. Additionally, culture includes intangible items such as ________________.

A) Education; Food
B) Clothing; Laws
C) Social Customs; Artwork
D) Artwork; Food
E) Education; Clothing

Correct Answer:

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